Three Thieves

Liberators of World Class Wine.

Thief 2

Charles Bieler
@CharlesBieler


Charles Bieler is an innovator, bringing to the business of wine an eye for the creative opportunity, an ability to spot an opening before it materializes and a knack for taking two or three outrageous propositions and combining them into a winner.

Bieler's history gave him an uncanny eye for innovation alongside a healthy respect for tradition. His formative years in southern France—including seven years in Provence working with California-based winemaker Bob Lindquist at the family's Chateau Routas — forged an instinctive feel for Old World tastes and winemaking. Back in the days when rosé was considered gauche, Charles traversed the U.S. in a pink Cadillac, promoting the Routas rosé, helping to light a fire under what is now a highly respected category in the U.S. market. Charles continues to beat the pink drum, turning out Bieler Père et Fils, a Syrah-based wine from France made with his father, and the eponymous Carles & Charles, produced with Charles Smith of Washington state's K Vintners.

Bieler and his two partners launched the Three Thieves line in 2002 with an offbeat first entry: premium red wine in a retro jug at bargain prices. They soon followed with the Bandit label in Tetra Pak containers, an the Thieves commitment to value-priced wine and eye-catching sustainable packaging has only multiplied since. Other projects are always in the works. Most recently, his partnership with avant-garde negotiants Betts & Scholl introduced Sombra, a highly lauded, artisanal Oaxacan mezcal.

Bieler lives in New York City with his wife, food and wine writer Kristen Wolfe Bieler, and two children, Sabine and Gabriel. It should be noted that Charles runs a heck of a good 2:40 marathon.

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